"I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time."

-- Herbert Bayard Swope

Many people approach advertising with the same failed philosophy... when you try to please everyone you wind up pleasing no one.

Our approach is simple: understand your offer, understand your audience, then speak directly to them.

Here are samples of advertising that worked.

Get more from your advertising with MTCD.